The emergence of AI has been such a pervasive and effective methodology that it's hard to comprehend how digital industries might get by without optimized AI applied in the future. The so-called "new electricity" endows online retailers with a facility to add value due to the management of inventory, customer service, dynamic pricing, and more. This article will help you with 7 Powerful Ways to Optimize eCommerce Landing Pages Using AI.
The landing page is the prime element in an eCommerce brand's online marketing campaign. It is easy to personalize and requires minimum effort compared to other digital marketing tools that offer enhanced user experiences. Since landing pages are powerful, it's time for brands to create lucrative tools for customer conversion. D5 Creation Themes are designed considering all of these optimization techniques. You can try with the Free Versions.
Did you know? Per Email Vendor Selection, the optimized landing page can boast conversion rates 160% more from its use for actions such as sign-ups, compared to utilities such as pop-ups. On the top, a normal webpage lands approximately 26% in a common conversion rate, wherein up to 67 percent of the marketers use more than 10% for the landing page's conversion rate. These statistics prove that optimizing a landing page ensures that an eCommerce brand reaches the maximum possible conversion rate, converting website visitors into consumers.
To understand the importance of landing page optimization, let's consider a case study of the Disney+ Hotstar landing page. The landing page is quite self-explanatory, allowing audiences to interpret the services for themselves with a clear value proposition and easy-to-understand customer action.
It is so because the landing page gives the consumers in a fraction of the time all the required information in short and valuable chunks with a series of strategy images and creative headlines. Moreover, the CTA button is prominent to optimize the page for users on all kinds of devices.
Now, coming to the advantages of using AI for eCommerce landing page optimization:
Now that you are equipped with the need, importance, and benefit of optimizing your landing pages as an eCommerce brand, here are the;
The design and layout of landing pages are of the utmost importance in an eCommerce website because these pages make up a large part of the brand's identity. For example, Amazon: its brand identity was created by the blend of orange, black, and white colors with its fonts, images, and icons soft enough to be easily remembered by any consumer.
Rather than waste days on this aspect, let AI tools do this job for you in minimal time. AI tools not only provide data-driven suggestions for optimizing your eCommerce brand's landing page layout concerning multiple screen sizes and devices, but they can also automate the process of landing page optimization.
Among many, some of the top recommendations in this regard are Unbounce, SiteKick, and Landing. All these three offer unique featured AI-generated landing page templates that work wonders.
Include convincing, yet well-written content, a major necessity, along with the good design and layout of the landing pages. For an eCommerce brand, the content and replica on the landing pages are considered a value proposition. The content of landing pages delivers information to the audience for interactions with the brand's services and products.
AI tools such as Jasper.ai, ChatGPT, and WriteSonic help create content in multiple languages and deliver it according to the particular requirements of your eCommerce brand and data on the targeted audience's interest.
Targeting and segmentation are of utmost importance in roping in the audience that your eCommerce brand appeals to, based on the behavior, characteristics, and requirements of your target audience. This will result in a boost in the number of visitors checking out the brand's website.
This segmentation also means the development of separate landing pages for different audience segments, on which the eCommerce brand could offer multiple offers and messages based on the kind of audience, interest, and preferences.
Examples: AI-driven tools that are eventually used for targeting and segmentation are Optimove and Dynamic Yield. These sorts of tools specialize in designing a unique landing page for every audience segment.
The aid that AI tools equip in making eCommerce landing pages more audience-appropriate equips them for the job. AI can process data and apprehend the data related to the brand's vision and target audience. Also, with the help of AI-generated data analytics, eCommerce brands could acquire insight into the nature of interactions between the target audience and the landing pages.
This feature enables the identification of issues and areas for improvement by brands, which leads to changes that increase conversion rates. Similarly, AI tools can also determine how efficiently landing pages convert visitors by testing them for the number of sign-ups, leads, and sales. This AI process provides insight that can be used and helps in striving toward the goal of increasing the efficiency of the website. Brands can check the tools such as Peel Magic Dashboards and Instapage for the same.
Landing pages are not only important for a brand's aesthetic value but also consist of content that appeals to the audience. Content is king when it comes to eCommerce landing pages, and brands can use AI tools for the same.
All that needs to be done by brands is to construct the appropriate prompt in AI tools, and this will provide product and service descriptions, messages, CTAs, and marketing mail content. AI constructs the landing page content on behalf of the brand vision and creativity to attract the audience.
Namely, AI can build a rather attractive landing page based on data analysis related to more inclusions by the target audience but also helps the AI A/B testing tool with landing page creation. A/B testing allows comparing two different landing page versions and finding out which will work better.
It would compare KPIs in engagement, conversion rate, and actions on many variations of landing pages to identify the best regarding layout or content. These include Eppo and Adobe Target. Such tools would be best placed in conducting an A/B test on each and every aspect of an e-commerce brand website.
In addition, developing an eCommerce brand also involves the creation of a certain level of trust and reliability in current and future consumers. This may be easily achieved with the implication of endorsements and reviews. According to the statistics by Luisa Zhou, 95% of consumers read reviews before making a purchase, and 58% of consumers are willing to pay more if the review for a product or service is positive.
AI-generated customer reviews and testimonials are based on the target audience visiting the landing pages, their behavior, and profiles, making the reviews as authentic as possible. Besides, the reviews and testimonials are engaging in nature and can be curated through AI tools such as Stamped.io, which utilizes customer feedback to generate summaries of the same.
With the advent of AI in every domain, there are more than seven ways that eCommerce brands can harness artificial intelligence to optimize landing pages. The AI tactics discussed in this blog are a meticulous guide for brands. Additionally, brands can optimize their eCommerce landing pages via AI according to their needs. When used with relevant tools and prompts, AI has the power to enhance landing pages in designs and content.
AI optimization of e-commerce landing pages also saves the time and effort that the brands would have invested in when curating them themselves.
Comments are Closed