AI and the growth of startups | Startups excite the minds not only of aspiring entrepreneurs but also of investors themselves. One of the technologies influencing the development of this industry is artificial intelligence. In today's post, we discuss how AI and startups are interconnected.
Looking back in time, artificial intelligence originally appeared in fiction as a universal assistant, advanced enough to rebel against its creator. In today's world, that fear has morphed into a fear that AI can take jobs away from many professionals, making our lives too dependent on machines and automation. Is this the case?
In today's paradigm, AI is more like an advanced program capable of processing, analyzing, and predicting. It has little ability to create on its own. However, AI can contribute to the development and growth of technology. We can see the increase in new professions and jobs thanks to AI and the growth of startups.
Opinions vary about the types of AI, and some say there are more than three, but actually, there are not that many. In information technology, it is mostly Machine Learning. It is used almost everywhere, from cameras in a smartphone to space exploration. The difference between it and a regular program is that the output is based on processing a vast number of variables. For example, machine learning examines millions of raw data and then uses algorithms to produce a percentage probability. So instead of manual processing, AI helps automate many processes, so there is a theory that AI could put many people out of work.
The self-learning ability is beneficial, so AI is good at making predictions. The hallmark of predictive analytics is adapting to the data coming in. The more available data, the better the prognosis.
Businesses in the 21st century owe to rapid development of AI and the growth of startups, among other things. Digitalization and the introduction of the latest technologies allow companies to grow at breakneck speed if approached wisely. Many entrepreneurs understand the value of AI. It can manage consumer and customer behavior, study future market trends, and automate routine processes. AI helps simplify and accelerate these activities.
Self-learning neural networks can analyze customer behavior and see suspicious transactions to respond to them in time. As a result, AI can protect finances, information, and data from loss and protect systems and user trust. Sophisticated AI algorithms recognize attack patterns and suspicious emails and identify the most vulnerable network endpoints. AI can also solve repetitive tasks, such as tagging data and automatically generating analytical reports.
AI can explore previous sales and research the market to generate predictions. It analyzes competitors' behavior to benchmark right and wrong moves. Based on this data, marketers can develop an effective marketing strategy that is more likely to succeed.
It is important to analyze information quickly and react to it quickly in the service industry. AI implementation in business gives those opportunities and makes things more productive. Chatbots are AI products designed to help companies' customers. Technology automates different processes such as newsletters, reservations, etc. The algorithms of AI perform faster than humans can ever do and can work 24 hours a day. Brilliant solutions have no intention of replacing humans; they are designed to improve manual labor. AI delegates routine and time-consuming tasks to robots.
AI technologies can process big data, identify patterns, and make predictions. For example, every day, we create a lot of unstructured digital content: instant messages, emails, photos, and videos. AI algorithms help companies make sense of this flow and structure the data so they can analyze it later.
To begin with, the difference between a startup and an ordinary business is worth clarifying since many people mistakenly refer to any business endeavor as a startup.
The main difference between a startup and an ordinary business is its innovativeness. When something fundamentally new is created with the prospect of tremendous commercial growth, it is a startup. A startup is distinguished by its rapid growth rate and the opportunity to implement the same business model in other regions.
Promising startups are hunted, nurtured, and fostered. That is why an entire infrastructure has been created for startups - incubators, accelerators, hackathons, and conferences. The goal of a startup is to become a huge company, continue developing to an unlimited scale, and become a cross-national project.
A startup has very little or no capital at all at its inception. So, more often than not, the owners are looking for business partners or investors. That is why it is so essential for them not just to present revolutionary ideas but also to use methods that will allow them to take off quickly and dramatically. Artificial intelligence is just one of those methods.
Not only can AI-based technology transform businesses, but it can also initially give them a completely innovative way to operate and set their own pace of growth. While competitors continue to work on a rolling basis, a new round of technology is helping startups overtake the established rules of the game at the outset. AI is improving financial efficiency and security, reducing customer churn, uncovering fraud, increasing website traffic, engaging people, helping retain employees, implementing robotics, and more. Gartner estimates that AI will generate nearly $4 billion in revenue for businesses in 2022.
Artificial intelligence has been increasingly seen as an auxiliary tool to help optimize business processes and reduce costs. And if you load fault statistics into the system, a neural network can predict a breakdown and suggest preventive maintenance before the breakdown occurs. So instead of spending money on repairs or new equipment or software, the AI will give clues and help cut costs.
In addition, manual processing is time-consuming and can threaten human error, not to mention additional costs in the form of vacation pay, bonuses, sick leave, etc. AI can do routine work faster and more efficiently while reducing costs.
When conceiving a business plan that needs to take off right away, the initiators originally look at off-the-shelf solutions that could speed up the startup process. However, many AI-based digital products are available today that help startups grow, advance, and expand.
There is a perception that AI technology is fabulously expensive and only available to millionaire companies. However, that's not true. There are plenty of free AI products and tools that one can use from the start. But even if a paid technology is considered in some context, it's worth understanding that it's an investment that will pay off quickly. You can always opt for subscription-based boxed solutions that are available right now.
Of course, in the context of AI and the growth of startups, it is not a prerequisite for all cases. However, suppose we are talking about a high-tech niche, an initiative with a well-thought-out development plan, a clear budget, and responsible creators. In that case, AI can be an ideal tool for routine work and scaling.