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High Converting Landing Page

The Ultimate Guide to Make a High Converting Landing Page

When it comes to getting yourself out there, there is no better tool than creating a landing page. A landing page is designed to showcase yourself, a product, or a service. Once people find the site, they’re able to connect with you and employ your services. You can learn more about making a high converting landing page. If you find the Demos of D5 Creation Themes, you will find some High Converting Landing Pages there.

These sites should be aesthetically pleasing, easy to use, and, most importantly, engaging. This article is designed to give you a better understanding of how to not only make a great landing page but also how to have a high conversion rate. This will allow for high volumes of web traffic to become a large number of new customers and subscribers.

What is a Landing Page?

A landing page is a website that appears whenever you click on a link that you found on a search engine results page. These pages can also be found by clicking on an online ad. Think of it as a sort of homepage that can serve one of two purposes to inform or to try to drive sales. There are two types of landing pages reference and transactional pages.

Reference Landing Page

Reference landing pages are those that present information to people. These sites include information presented as text, images, links, or any other medium. These sites are not designed to sell a product; instead, they allow people to read and learn about a variety of subjects.

Transactional Landing Pages

These landing pages try to convince people to do something by completing a transaction. A transaction could be signing up for a newsletter, subscribing to a website, or buying a product. 

Besides convincing people to do things, this website also learns about it’s visitors. Through using algorithms, transactional pages can apply what they learned to try to format things on the site in a way where people will become customers in the future.

Landing Page Optimization (LPO)

Most people are familiar with search engine optimization (SEO), but what is LPO? Landing page optimization applies the same concepts of SEO and applies them to landing pages. By optimizing the website, the rate of visitors becoming customers drastically increases.

One of the best ways to boost LPO is to focus on key demographics. This type of LPO is based on targeting. There are 3 types of target LPOs are active targeting, passive targeting, and social targeting.

D5 Creation Themes have built in awesome High Converting Landing Pages by default. You need not install any separate plugins for landing pages. You can just install, configure and input content and show your websites instantly. All those Themes have Free Versions, too.

Passive Targeting

Also known as associative content targeting, this type of targeting looks at how people found the website. It pays attention to what word or phrase was searched and the geographic region of the person, to name a couple of examples of what passive targeting looks at.

Active Targeting

Also known as predictive content targeting, content on this type of landing page has content that is created and changed based on info gathered from the users. Examples of information that is used for predictive content targeting include age, gender, race, and socio-economic status.

Active targeting will also factor in things like your browsing and purchasing history. By taking a look at everything that defines you, these pages tend to do a better job of being able to predict what you may buy or look at next.

Social Targeting

Also known as consumer-directed targeting, this form uses information gathered from reviews, ratings, and other personal accounts to help shape the content seen by the public. This is also the type of LPO that makes great use of social media and hashtags, for shaping content on the webpage.

Besides LPOs focused on targeting, there is also experimentation based LPOs. Open-ended and closed-ended LPOs; both are similar to one another, but open-ended experimentation will use more variation and can give the best recommendations. 

It’s also more intuitive and will try to manipulate things you may not have specified, such as font style or formatting. Open-ended is more popular with larger companies for that reason. It will try to look at all possible answers and combinations.

Designing the Webpage

Why settle for boring? When creating a landing page, it’s important to think of the web design and the layout of the site. Besides the layout, images are just as important. Try to use large images that are relevant to your site, or pictures of the product that you are promoting.

As you continue building the website, be sure to incorporate images of your product, and action shots so people can see the goods and services you offer in a more dynamic way.

When developing your webpage, be sure also to add some blank space to help break up the text, and some easy to use tabs on the navigation bar. Huge blocks of text will hurt the aesthetic value of the site. It won’t matter how well written, how informative, or how funny the content is; if it looks ugly, people will go back to the Google search results page.

Take Advantage of Sub Headers

Sub Headers are a great thing to use on a landing page because they add so much to a title if employed correctly. They can be used to convince people to do things. When you break down the relationship between titles and sub headers, think of the header as something to attract the reader and the sub header to keep them interested.

A quick example of this could be a header and sub header for a music player. The header of “Music for all” and the sub header could be “Access to this extensive library, free of charge.” The header peaks people’s interests because most people enjoy jamming out while driving when they’re at the gym, or at home lounging around.

Whereas the header piqued our interest, the sub header telling us that it’s free makes us want to know more. The fact that it’s an extensive library tells us that whatever the song if it’s been released as an EP, LP, or CD, there’s a good chance that it’s available on this music player.

Clearly Explain the Purpose of the Site

Rather than use a large number of complicated words, consider the KISS method, and keep it simple. If people don’t understand the reason as to why the site exists, it doesn’t matter how much time you spent doing the graphic design portion of building the site, and people will leave.

When developing your purpose or mission statement, be sure to highlight the benefits of your product when compared to similar products, or say why your team is better than others. Be sure to highlight your strengths when writing out the purpose of the item.

A new trend that is emerging is nesting the purpose in either the page title or the subtitles. If we go back to our music player example, the subheader is “Access to this extensive library, free of charge.” This tells the potential user that this program allows users to listen to a lot of music without having to pay for it.

Contact Info 

By having contact info on the landing page, it not only allows people to get in touch with you, but it adds legitimacy to the page. You should have at least one way for people to get in contact with you, but we recommend using a variety of contact methods.

Email addresses, phone numbers, physical addresses, various social media plugins, and a newsletter people can sign up for, are all great ways to share your contact info. Depending on the size of the team behind the landing page, you may want to think about adding a live chat or automated chat, to also help answer any questions.

Both of these chat features also allow for ease of communication between the company and the public. To add more personal feels, try to get automated messaging services to deliver a different greeting based on if the person is new or has previously used the chat feature.

D5 Creation Themes have built-in Contact Info Section in the Landing Pages.

Final Thoughts

When it comes to building a landing page, if you do it right, you’re going to have a great ROI. By using engaging content and visuals, taking advantage of LPO and SEO, targeting key demographics, amongst other tips, you’re sure to have a high conversion rate between visitors and patrons.

If you aren’t seeing much of a difference in the number of people who are signing up for newsletters or buying a product, consider looking at what similar pages are doing. However, it’s important to note, that you shouldn’t blatantly copy what they’re doing, instead pull inspiration from other sites.

Author : Diana Adjadj

Diana Nadim is a writer and editor who has a Master degree in Marketing. She combines her passion for writing with her interest in research and creates thought-provoking content in various fields. Besides working as a contributor writer for BestEssayEducation, Diana also runs her own blog. What inspires her the most in her writing is traveling and meeting new people

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