Creating a website today can be a daunting task. Not because it’s hard to make one but the challenge in choosing features to include in it. There are thousands of features and elements that can be integrated and only a few of them are truly essential. Website design can be easily made now even without a coding background due to no-code builders. But this doesn't mean that everyone can make a great website.
Businesses push and exert effort in creating their websites. Rightfully so as websites are the face of their business in the internet space. Adapting to the current needs and preferences of their ideal visitors is essential. At the same time making it look professionally made. That is where features of a website come in. These are parts of a website that should be looked into and focused on. This is why we compiled a list of the top 10 important features a website should have and why it should matter to you.
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“Design is intelligence made visible.” – Alina Wheeler
One of the most important features to focus on a website is its design. It is a crucial factor to consider especially for the website’s visitors and customers. A clean professional looking design gives the impression of a legit business. Having an attractive but efficient design also lets the customer focus on the crucial parts of the page. More importantly, Design of the website leaves a good, lasting impression on your viewers. This feature is essential as it affects how you show your brand to your potential customers.
“Sell a good night’s sleep – not the mattress.”
Having a good website design is good but an excellent copy in a website is always better. Content is what makes the audience stay on the website and converts them into customers. There is a high chance of converting visitors into customers with Interesting and engaging content. Ideal audiences can determine if the content of the website is high quality and well researched. And should they find it very satisfactory, expect that they will come back for more.
“Make it simple, but significant.”
Your homepage is the face of your website. Homepages are the usual factors if a user will be able to impress visitors. A clean and straightforward homepage is a timeless design that anyone can agree with. This means that as designers, we need to avoid clutters like pop ups, unnecessary copies that are too long to read, images or videos that are placed mindlessly. Go for a minimalist frame for a good measure and you can start inserting what you need or just let it stay that way.
The homepage is always the first thing a visitor will see. Aside from it being designed well, it also needs to be optimized by inserting relevant photos and CTA's.
“The best way to predict the future is to create it.” – Abraham Lincoln
An important factor when it comes to website design is excellent user experience. A website that is simple and easy to navigate is what users want. Even if the website has a great design and products, if it’s difficult to use, it will be useless. Improving the user experience is a sure way for your website to increase its conversion rate.
This can include but not limited to:
“Be where the world is going.”
For your website to stand out from the rest, designing a responsive website design is a must. Whether your users will visit your website from a laptop, desktop, tablet or, through their phones, your website should still be seen responsive and properly showing. Planning the layouts and designs for each platform is a good hack for designers so that they can achieve this goal. P.S. your ranking on search engines will improve too if your website is responsive.
Making it ready-to-use for various devices is a priority. Recent studies have shown that almost more than half of sales came from mobile users. Knowing this, businesses need to make sure that their websites are working properly and seamlessly on mobile devices.
“Time is of the essence. Don’t waste it.”
Another cause is slow loading time — imagine waiting for several seconds to show that ¼ of the webpage has only been loaded. Immediately run a Google Page Speed Insight report, and it will give you an idea of how to fix the sluggish pages you have.
“Design isn’t finished until somebody is using it.” – Brenda Laurel
Improving your website design includes making your business more approachable through different platforms. Creating this page lets you compile your contact information on various platforms.
This will let your customers contact you easily. Not only this helps you improve your site but also provides more opportunity for your business and engagement to your social media accounts.
“Always have an attitude of gratitude.”
A customized thank you page is a way for businesses to connect and show gratitude to its customers. While this can be considered an extra page, this is an important opportunity for the website to be as humane as possible, especially if the page includes the customer's name on it. A thank you page is a simple way for businesses to level with people and tell their appreciation to their visitors.
“Content is not king, it’s the kingdom.”
This goes hand in hand with copywriting. Blogging helps you insert new posts and updates on your website that allows your visitors to get news from your business. Consistency is key here. Writing blog posts that will be helpful for your clients is important as it will build your credibility in your industry. Lastly, if you still haven't started blogging, start now!
“Time is of the essence. Don’t waste it.”
Contact forms are a way for visitors to store their information in the website’s database. Through this, they can still receive messages from you through a platform. Creating contact forms that are non-intrusive and straight to the point is necessary. These are important especially for those who have questions about your business. With contact forms filled out, you can be sure that there is a demand in your business and they are intent.