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Web Design Trends for Small Businesses

6 Top Web Design Trends in 2020 for Small Businesses

Running your small business online may seem challenging. The availability of global audiences and global competitors might affect your user reach and limit your efforts. Still, with the right approach and best website, it becomes easy to approach a wide set of potential audiences and drive business growth as the market changes suggest it's time for small businesses to start using websites for creating their online identity. In short, it is very important to learn on the latest Web Design Trends for Small Businesses sites.

Website Design: What Importance Does It Hold?

Web Design Trends for Small Businesses

Your website acts as your representative. It helps create business credibility by assuring your customers of your availability in their tough times. Hence, a user delighting design can impress your customers and influence them to connect with you, while a dreadful design might push them away or keep them at bay.

To score a good amount of customers and create a loyal customer base, it is crucial to keep changing and updating your website definition with the changing times of the web design industry. By following the latest trends and obtaining the best support for website designing, you can ensure maintaining your loyal audience base and growing your business online.

D5 Creation has Numbers of Award Winning WordPress Themes for Small Business. All of the Themes are designed following the latest Web Design Trends for Small Businesses sites. You can find tons of articles in our Blog Section related to SEO, Speed, Security, Optimization, Web Design Trends for Small Businesses etc.

Top Web Design Trends in 2020 for Small Businesses to Implement

These web design trends suggest a business to keep its focus on delivering excellent user experience while the website promotes its products and services.

1. Responsive Design

As Google has rolled out its next strategy to deliver the best user experience, it becomes vital for businesses to adhere to their guidelines and provide user-friendly and user-centric websites. Keeping mobile users at the center, Google has declared mobile-friendly pages their top priority when assessing a website.

Consequently, to score a good rank in the search results of Google, it becomes essential to follow the guidelines given by Google and obtain the best results. A responsive design makes your website design flexible to fit appropriately on every screen and provides an excellent user experience. Also, as responsive website designs take time for development, you can choose for any responsive themes for your website that are readily available to use.

2. Simplicity is the Best Policy!

The modern world wants everything fast-paced. Also, users require a website to look elegant yet provide useful information without needing them to stretch even for a bit. This demands a website to opt for a design that is simple, stylish, and yet information optimized.

A simple and elegant looking website might not chase away their attention, but it does feel good to have your eye relaxed on an elegant theme. Unnecessary modules and media put in front of users to keep them engaged mostly backfires. Also, too much content and missing images tend to irritate them, which results in a higher bounce rate.

A suggestion! If you want to slay your designs while maintaining aesthetic as a critical point, add bold colors to your design. They can give you enough reason to catch your users' attention while keeping it simple and sober. But there are many ways to do it along with keeping it simple.

Therefore, it is advisable to develop a design or choose a theme (if you are using WordPress) that helps you put up all important information in front of the user without binding them to scroll through more. A simple, information-oriented, and well-structured design is all that you need for the forthcoming year 2020 and beyond.

3. Limited Use of Media

As discussed above, the use of excessive media files tends to take up much more space than necessary. Moreover, loading those files from the server, making redundant HTTP calls to servers heavily impacts the loading speed of a website. As mentioned by Google, website loading speed has become one of the crucial factors for ranking a website in search results.

Therefore, more use of large media files, videos, images, documents, and more tend to take up much time to load and negatively influence website performance on slower networks. Therefore, to optimize the website loading speed, it becomes essential to put a brake on the use of media files and improve the user experience.

4. GIFs- A New Way to Enhance User Experience

With the increasing popularity of GIFs, it is slowly replacing images from a website and taking over the graphics. The use of stock photos is increasingly getting limited- rather replaced with GIFs to engage users with the website content. This has opened a new way to pitch your users and ensure they remain on your web page for a longer duration of time.

It also works as a unique design element of your website that drags all the attention to itself, succeeding in improving the user experience. It opens a way to entertain your users better. There are many online resources available where you can find relevant GIFs or can create with GIF maker tools available.

5. Chatbots

Chatbots play a vital role in user engagement. The primary goal behind developing the website in the first place was to increase user interaction and ensure user engagement. If you are ready to thrive in the market, chatbots can pave your way. A website integrating a chatbot to answer users' queries can boast of providing 24x7 customer services.

For example, if a development firm owns a website where users can check out their products, they can integrate a simple chatbot to answer queries of users. If a user asks for the pricing of an app like uber, the chatbot can reply instantaneously. It helps induce user interaction with your business while thrives at providing excellent user experience.

According to reports, 56% of customers like to post a message than call for customer support. Also, 40% of millennials interact with chatbots daily. It seems chatbots are becoming a primary entity and a trustworthy service for users and hence, should be considered when designing a website.

6. Animations

Your website should include animations in the transition to provide enhanced user experience when users scroll through your website. A very similar entity to GIFs, animations tend to catch users' attention right away and offer increase user engagement by reducing bounce rates.

But animations are advised to be added to the home page only. It is not wise to overuse animations as it can quickly ruin the user experience. Putting a limit on the use of animations that are running in a loop is required to keep your website's loading speed maintained and make user interaction possible.


Are You Voice Search Compatible?

The increasing popularity of artificial intelligence and the relevant technology updates require businesses to upgrade their approaches as well. The use of voice search is becoming more and more feasible with each passing year. According to Gartner, 30% of all searches will be done without a screen by 2020.

Google has also recognized the increased use of voice search and recommend websites to optimize their website for voice search. Using the concepts of NLP (Natural Language Processing), you can make your website voice search optimized and provide users the ability to search through your website using their voice.

Implementing this functionality might seem a bit expensive; still, the results obtained are worth it as it can give a significant boost to your user experience and provide an excellent choice to your users when they are surfing your website.

Conclusion: Web Design Trends for Small Businesses

The web design trends of 2020 for small business put emphasis on improving the user experience by all means. The development of websites gets heavily influenced by choice of users and the budget that a business has set. There are multiple ways a company can start its website, but seeking expert support for implementing changes and fulfilling the maintenance needs is advised to save yourself from the worries.

Above all, putting their best service support and approaches forward, a business can benefit from the developed website and reach a maximum of customers to answer all their needs any time, anywhere.

Learn More than Web Design Trends for Small Businesses

There are tons of valuable and informative articles in our Blog Section for various issues of web design and development. However, we encourage new writers to write more articles for us. So, You, the protentional writers are welcome to write here in our site, too. Moreover, your suggestions are also highly recommended for new articles.

Please let us know your views and comments after reading this article on Web Design Trends for Small Businesses

Author : Divyang Metaliya

Divyang Metaliya is a Business Consultant at FactoHR, an India based HR and Payroll Software solution provider. He is a creative business strategist with more than 8 years of experience.

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