Website Conversion ?
Getting high traffic on your website?
Sounds like a reason to celebrate.
But not until that traffic converts into buying customers.
What this effectively means is that visitors on your website are meaningless unless they take some action. These actions can include:
For such conversions to happen on your website, it is not essential for you to see a hike in your traffic. Today, all your strategies should conversion-centric. That will include the aspect of increasing traffic, but the major focus will be on skyrocketing your conversions.
So the question is, how can you increase conversions on your website without increasing traffic?
Now, before we get into the details of how to boost conversions for your online business, let’s understand “what is conversion rate”.
Conversion rate is essentially the percentage of visitors that complete a desired goal out of the total website visitors. Higher conversion rates in any online campaign typically translate to better return on investment (ROI) and add to the profitability of the business. Multiple factors may affect your target of achieving improved conversions such as prospective leads, customer sign-ups, increasing views, downloads, revenue, or a combination of all of these.
Here we are discussing the top five tips to help you organically increase your website conversions.
First and foremost, make sure that the customers have a smooth and hassle-free experience when they visit your website. If the process is complicated or unnecessarily long, even the brand-loyal users will abandon it and look for alternatives. For example, gather minimum information like first name, last name, and email address and skip details such as occupation, location, etc., to increase the signups on your website.
Additionally, make your website mobile-friendly to increase conversion on the website. The simple reason for this is the fact that the number of mobile phone internet users have grown exponentially in the past few years and continues to do so at a steady pace. This makes it essential for your website to be optimized for mobile devices.
Statistics show that emails, with a well-placed and meaningful call to the action, see a whopping 371% increase in clicks and an unbelievable increase in sales too (1617%).
Also, a HubSpot study in which a big chunk of CTAs was analyzed highlighted that personalized CTAs convert almost 200% better as compared to the default versions.
These numbers clearly show that call(s) to action is sacred and needs to be prioritized as they urge users to buy your product/service to complete a conversion. These CTAs could either be in the form of a landing page for your product/service or a sign-up form. It is essential to make CTAs visible on the website. You can also add CTAs with a unique design or a popup that appears on top of the web page, to help you increase website conversion.
Website conversions are heavily dependent on how strong and eloquent your headlines are. As the first thing that prospective users will see on your page, headlines have the power to make a long-lasting impression and can make or break the conversion.
Since you only have a few words to show your unique value proposition, use meaningful and robust action words to make your headline compelling & straightforward, to boost conversions.
Well, there are excellent tools to help you increase conversions on the website. But just in case you have one on WordPress, then you’re doubly lucky!
WordPress has a lot of plugin options that help you build a website that converts more efficiently. One plugin you can opt for is a live chat for WordPress.
Being an awesome plugin for WordPress users, live chat is one of the tools to help you increase website conversions effectively.
You can add a live chat to WordPress website to enhance conversion rates by giving your customers instant access to high-quality live support as they navigate the website. This helps them make informed decisions faster.
Live chat is, in fact, the most preferred customer support channel today with over 90% of consumers being happy & satisfied with it as against other traditional channels (phone and emails).
The best live chat software solutions, like the one from Proprofs, offer various benefits to improve conversion rates systematically. Some of these are listed below:
Intelligent analytics is one of the top benefits of live chat as it can be leveraged to get insights into a customers' buying behavior, like which pages they are visiting, how long they’re staying on a particular page, etc. All this information presents an excellent opportunity for the support agent to initiate a live chat session with the customer and enhance the chances of conversion subsequently.
Adding a live chat feature to your website is much more cost-efficient as the average revenue generation, in this case, will be more as compared to revenue generation via phone or emails. Additionally, unlike call centers, live chat does not require you to recruit more customer service representatives. This is because live chat software allows one representative to handle multiple chats simultaneously.
As per a study, more than 60% of customers agreed that they would love to return to the website that offers them a live chat option. Giving customers an easy option to chat live before they make a buying decision also helps to deepen your relationship with the consumers. That’s because it is a more direct and personal way to communicate with them.
In short, live chat software is an excellent tool that allows the sales & service teams of the organization to connect with their website visitors in real-time. As a service, it allows instant access to information along with immediate customer support without any waste of time. The main benefit of live chat software is that it improves your customer service response time, which eventually leads to satisfied customers and better business opportunities.
Testimonials and positive reviews are a great way to reduce risk and provide social proof to prospective buyers. They encourage your website visitors to make a decision, buy a product or service, and help you enhance your conversion rates.
However, to enhance website conversion, you need to use them at the right places, such as the email opt-in landing page or on the product landing pages. There have been studies to support the importance of social proof that show that almost 90% of consumers (aged 18-34 years) trust reviews similar to personal recommendations. Also, a somewhat similar number of participants said that reviews had influenced their purchasing decisions.
To think that the best marketing campaign is primarily centered around building website traffic is a myth. Irrespective of the significant traffic your website gets, without conversions it is entirely inefficient for your brand.
Thus, as marketers, it is essential to remember that the road to improved website conversion rates is one with lots of experimentation and tests. With the above-mentioned new ideas concerning increasing conversions on your website, it will become a little simpler for you to not just focus on traffic.
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