The use of social media is a necessity today for online marketers. Reaching out to your audience through the social media is the key to any successful digital marketing strategy. However, managing multiple accounts, posts and interacting with your audience can be time consuming. The good news is there are plugins available to help with your social media endeavors.
WordPress has some of the best plugins you can use in social media management. However, before considering any of the free or paid plugins, it is imperative that you take some time to review the pros and cons of the tool. The right tool should help you meet your objectives by providing all the tools needed to complete your tasks easily. Prior to look at some of the best plugins you can use on WordPress, there are a few practices you should muster in order to achieve better results.
Even with the use of the best WordPress plugin, if your content is not sharable, you will not achieve your desired objectives. People love sharing content that holds a personal meaning for them. Therefore, to create must-share content, you must focus on crafting content that focuses on the core wants and needs of your audience and deliver solutions to their problems.
For example, if you blog about WordPress, you can write a few posts tackling mistakes that bloggers often make. Start with the topics you are knowledgeable on and don’t post anything you are not sure about.
There are so many social media channels to reach out to within a very limited period of time. The best approach is to rely on focused strategies. These are more likely to bear better results. There are different ways of tailoring your content so that it has more impact on specific networks.
You must always turn to social media with the knowledge that your content may go viral overnight. Therefore, in all your efforts, you must focus on originality and entertainment. Do not copy-and-paste content from your competitors or feed your audience with irrelevant content.
The worst mistake you can make is that of promoting your best content once and leaving it at that. Most social media channels make it possible to promote your content more than once with automated schedules. For this to work in your favor, once you create content for WordPress, create several versions of promotional materials around them and feed these to your audience through scheduling tools.
Time is always a factor when it comes to online marketing. Simultaneously managing WordPress and juggling social networks is not easy. There is a good chance you will forget about one or more networks or compromise on quality to keep up. The good news is WordPress plugins for social media are there to make work easier.
The social media plugins will help you automate your post to Twitter, Facebook and any other social media account. There are a couple of plugins you should consider using. Below is a review of some of the best plugins.
This a WordPress sharing plugin that offers a slick share-bar located on the left-hand side of your post. The sidebar floats as you read. It is possible also to put this button at the top or the bottom of your post. The plugin offers many great features among them social media newcomers Pinterest as well as Buffer as buttons.
With more Internet users relying on blogs for information, sharing buttons are important in increasing social sharing. Studies show that the placement of sharing buttons can boost social media sharing by up to 7 times.
This is a tool that works by presenting your readers with other valuable articles from your blog as they go through a post. This tool helps keep visitors longer on your blog or website and also increases their chance of sharing your articles easily.
This is simply a performance plugin that will speed up the loading speed of a blog by up to 10 times. The plugin works by caching every aspect of a blog/website. This subsequently reduces the download time. Everything is made to be snappy.
A website’s loading speed determines the amount of time spent on it. The longer a website takes to load the more likely visitors will click away. This tool will increase interaction and sharing of your posts by making your website fast.
Just as the name depicts, this plugin makes it possible for readers to comment on a product or post using their Facebook profile. The plugin will boost the number of Facebook shares on your website and also give your audience a better way to interact with your content.
This plugin will make it easy for you to track your social shares across any network. You can filter the results by category or date to make it easy for you to understand. Once you know where each of your posts stands in relation to social media shares, you can put more effort to improve the number of shares.
Combining WordPress, social media and social media plugins gives you powerful tools to drive outstanding results for your company. All you need to do is make sure you select the best plugins that are true to the core of your content strategy.
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