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Why Every eCommerce Store Should Run a Blog?

The days when blogging was an idle pursuit for a few online diarists are long gone. These days blogging is big business, for no other reason than you can use it to sell thousands of dollars more products through your ecommerce store.

Before we get to that, however, there’s one question that you’ll no doubt be asking…

Why do blogs work for eCommerce Store?

Blogs get written for a whole host of reasons:

  • They make for great reading
  • Blogs put a personal face on your brand
  • They provide unique insight into the ethos of your company

The only issue with the list of reasons above is that they won’t really make you any money. Sure, some people will write a company blog for these reasons, but they’re not going to see any appreciable ROI.

Blogs work for your eCommerce business for one reason, and one reason only: SEO.

Search engine optimization (SEO) affects the online visibility of your website in a web search engine's unpaid results, that is, in "natural", "organic", or "earned" results.

If you can use blogs to support precious backlinks so that you appear as an authoritative source, you’ll boost your sales virtually overnight.

The subtle art of the backlink

It’s no secret that backlinks boost your SEO, but it’s nearly impossible to get people to link to your product pages in their blog. People want to be linked to things which add value, not things that cost money. So it’s pretty obvious why they’re not linking directly to your products.

What a blog allows you to do, however, is insert a middleman that for once, actually adds some value!

Getting dozens of backlinks to a well written and thought-provoking blog isn’t all that difficult. What you can then do is link your own blogs to your product pages to boost their SEO too. Ideal if you want to subtly deploy content that’s really just there to drive you higher up the Google rankings.

To do that, however, you need to create blogs that people actually want to read. Here’s how you can do it in 3 easy steps.

Create eye-catching titles

If you want to backlink like a pro then you need something that will catch the eye of any digital passerby. In short, you need a title that jumps out at people and grabs their attention.

Creative blog title will motivate people to click and read your blog, and every single click matters!

For optimal results you want to keep your title to 5-10 words in length, and if possible include a number. This will give people the impression that your article is highly segmented and readable. Interestingly the click-through rate for blogs with odd numbers in their titles is often 20% higher than those featuring even numbers. Something certainly worth considering if you want to get the most out of every piece of content you post.

Here’s 3 proven templates you can use when start thinking about blog titles:

  • X Things you need to know about Y
  • Y Reasons X is good for you
  • Z Top tips to achieve Y

Now that you’ve got plenty of food for thought regarding titles, we can briefly turn our attention to the content. 

Create the best content on the web

SEO success may well be the name of the game, but if you write a blog that’s blatantly just designed for that purpose then one thing will happen.

No one will ever read it.

Clearly, this is no good to anyone, so make sure you invest just as much time in the content as you would if you weren’t using it to mine backlinks. Come up with a list of current and relevant topics that will catch the eye, and get plenty of people talking on social media. That way you’ll be able to tap into the latest developments in your niche so that you don’t appear like a spammer trying to boost their SEO.

You’ll also want to come up with your own engaging style of writing. Blogs that read like sales pitches, quarterly reports, or press releases rarely get read. A relaxed, engaging, and conversational style of writing will work best. If words aren’t your thing, then online tools such will prove to be helpful sources when you come to tackle the issue of content creation.

Always keep it relevant to the products you’re linking to

The final thing to say is that you need to keep it relevant. Remember that you want to create a readership where the bulk of people are the kinds of people you’re actively trying to sell to.

If you sell iPhone cases and come up with a hugely readable blog about fishing that furnishes all manner of backlinks, then it’s no use to your business. Granted, this is an extreme example that would never come to fruition, but you get the point.

Misleading people by providing them with content that is focused on one subject and has randomly added backlinks to products who have nothing to do with the topic will only make them to cross of your blog for good.

Not to mention that if Google recognizes that your content offers no value, it will automatically block you from rising on the SEO ladder.

Stay relevant and stay focused, and you’ll be able to push your product listings onto the first page of Google with the help of some backlink-rich blog content.

Over to you

Hopefully, this has convinced you how important can a good blog be for your online business. When you are trying to make it through in this competitive economy you need to use every tools that you can find and running a blog with effective backlinks can your secret weapon.

Keep in mind the above-mentioned tips because just creating a blog is not enough, you also need some strategic moves in order to make it work. All in all, just be creative, attract the readers with a catchy headline, keep them with relevant content, and you’ll have nothing to worry about!

Author : Marie Fincher

Marie Fincher is a content writer at TrustMyPaper with a background in marketing, technology, and business intelligence. She frequently writes about data science, BI, new marketing trends and branding strategies. Marie gradually changed her focus from working in marketing to writing about it

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