There’s no denying that every business both big and small needs a website these days; a base where they can educate and promote themselves and is generally the digital base in which everything from email marketing campaigns to content is hosted.
However, many businesses simply won’t have time to develop and build their website themselves, but will instead hire a developer, perhaps even a freelance developer such as yourself. But whether you’re freelance, or starting your own WordPress developer company from scratch, is it possible for it to be a success with just two people; perhaps you and a friend?
Today, we’re going to explore everything you need to know on how to start your own WordPress agency with just two (or a few people) helping you take your business into the realms of success.
The absolute first thing you’re going to want to do is put together a business plan for yourself, think about where you want to be in a few months, a year and five-years, and then get organized on how you want to get there. This is a business plan in its most basic form.
By getting yourself a plan together, you’ll be able to know exactly what you need to do and when, and you’ll have all the documentation you need if you want to take out a bank loan or business credit. The more organized you can be, the further you’ll go.
Hand in hand with the point above, you’re going to need to think about your finances and how the money in your business is going to work. This means considering how much you’re going to start off with, where you’re going to invest this, and then forecast how you’re going to get it back.
This also includes figuring out how much you’re going to charge per client, per hour, or per project or service, easily making sure you know what you’re worth and that you won’t be struggling for income or under/overcharging people.
“Your brand is the image that your customers and clients will have in their heads when they interact with your business or come across it for the first time. This is so important because you need to make sure your brand fits in with the target market you’re trying to sell to and work with” explains Nina Holter, a WP manager for 1Day2Write and WriteMYX.
For example, if you’re creating websites for big, professional businesses, you might require a more corporate-style of branding. However, if you’re targeting freelancers and independent workers, you might want to look for something for casual and approachable.
It’s important to make sure you’re placing emphasis on seeking out long-term clients, rather than continuously breezing through new clients. This is because you can develop a partnership with them and get to know them, rather than having to continuously put on airs and spend money trying to handle new clients every week.
The best way to do this is to offer premium quality services that keep your clients coming back. Fortunately, there are many ways you can do this, from offering SEO services that continuously need to be tweaked, to regularly uploading content, such as blog posts or articles, to the website on their behalf.
Since you’ll be focusing on using the WordPress platform, it’s important to make sure you're proactive in ensuring you’re able to use the platform to its full potential. This means being able to use all the features and functions with ease, and you’re aware of all the little tricks and tips that help you get the job done well.
“The more proficient you are in your job and your abilities to get it done, the easier your job will be and the better the experience you’ll be able to provide for your customers; and it’s all about giving the best experience possible” shares Tom Anderson, a web developer for Next Coursework and Brit Student.
Since there are only two people in your WordPress agency, this means you’re going to need to wear a lot of hats depending on the job you’re doing. However, when things get a bit too much, or you come up against a problem you don’t know how to deal with, always remember that outsourcing is always an option and can help you when you need it most; such as content or copy creation and accounting.
As you can see, while there’s a lot of things to think about, starting a freelance WordPress agency is definitely doable with two people; you just need to make sure you’re focused and on the ball with what you have to offer and how you operate; ultimately providing your customers with a long-term and positive experience.