“Content is King”. This phrase is old school yet effective and will always be. For any business website, content provides effective communication to the prospects. A good quality professional content reflects the divinity of your organization. Every business organization must maintain that or else the credibility of the organization is forever lost in oblivion.
Bounce rate is another technical jargon in the realm of SEO. A bounce rate is the percentage of viewers leaving your website just after visiting your homepage or landing page. An increased bounce rate of a website can cause all sorts of troubles for your website. It is bad for your SEO rankings, for the integrity of your business and for the sales team as well.
Optimizing your content becomes paramount when your website’s bounce rate is sky-high. In this post, you will learn about the methods that can aid you in optimizing your content for reduced bounce rate. A post by Nate Dame in Search Engine Land stated that “Google keeps content among its top three ranking factors”.
Let’s find out how you can optimize your content for low bounce rates of your business website. Without further ado, let’s get you started
When you first start writing content for your website, this must have happened with you as it happens with many of the marketers. You write the content first, then you came to know that the content is totally irrelevant to the target audience of your business. Then you rewrite the entire content. Then you decide to optimise the content for SEO purposes.
This is a very wrong approach. Remember this, a good content marketing strategy always starts with user intent and keyword research. Before writing any content, you must understand what your target audience tend to search in the market. Which queries they frequently use to search website similar to your niche? Only then you can funnel quality content by answering their queries.
How will you define a high-quality content? Make sure that you follow the points mentioned below,
Bounce rate often results because of the clutter of content. No one likes to read a content which is just overflowing on a website from top to bottom. This is where the design of a content plays an important role.
When you design your content, you can call yourself as a content architecture (Just for fun !!!). A content with good subheadings, elaborated text, short paragraphs and important bullet points is the visual for a content. These things will transform your content from good to be great. There are some valuable elements you should include in your content such as,
There are other elements that can be included in a content. This defines the design of a content. A High-quality content design is the one which,
How do you feel when you see a typo error in a high-profile blog post? It feels silly right. You probably make fun for a while and then swears for the writer who made that mistake. It is true that mistakes can be made. However, typo mistakes are the one which can really make you an element of memes.
I am sure, you don’t want to be a part of that. Check your content thoroughly. If it is possible you can hire a proofreaders and make sure that your content is error-free. When it is done, you need to check for links you are using in the post or content. They must be linked to right anchor text. Make note of these points for your future references,
When you start content marketing with keywords and user intent research, it doesn’t mean that you will fill the content with keywords to target. Just imagine you read a content about SEO like this,
“SEO is one of the most important parts of Digital Marketing. With right SEO Techniques your website will be able to gain high SEO rankings. These SEO ranking will reflect your credibility of the website and since it gains more traffic, you will be on the top of the SEO rankings.” That does read awful, isn’t it?
What is the solution?
Latent Semantic Index aka LSI. It is a wonderful technique to make use of words that are related to your target keyword. Brain Dean also agrees with this concept which is why he is one of the top influencers in SEO and link building. Make use of LSI and cater relevant, informative and quality content to stop the viewer for longer durations. Let’s have a look at the actions you can take to decrease bounce rate of your website,
An influencer is an influencer because they can influence people. [Confusing right? That actually served the purpose!!!] Let me give you an easy explanation. Influencers are those persons who already have a huge audience ready to follow their lead. Mentioning them in your content will give you a sort of common ground with your audience.
It highlights that you are pretty updated with the present ongoing trends in your business niche. It also makes your readers acknowledge your actionable tips as they are influenced by the same influencer.
How can you mention influencer in your content? Have a look at these points,
Jeff Bullas always emphasize on one quote, “In The Online World, Timing Is Everything”. What is the value of a Content if it is not seen by your viewers? Worthless!!!
Time your content perfectly and then make sure that it gets the hits it deserves. Facebook posts are said to be perfectly timed if posted around 1-3PM. You can have a look at this exclusive time guide presented by CoSchedule.
Find the time on which you can get the most of your targeted audience and since you will get things right after these tips. There is no going back and success will be yours. All you need to do is, “Do The Right Thing”.