Top Reasons to Build Your First Website Using WordPress
WordPress is the most popular content management system (CMS) in the world. So certainly, if it’s that popular, it’s worth considering it when you’re designing your website. There are countless successful businesses that launched their websites on WordPress, and in this article we’ll talk about the most important reasons why you should consider building your website with WordPress, too.
It’s Free, Open Source Software
This is a two-part reason. It’s open source software, which means not only can you alter it to meet your needs and redistribute it to others, but it’s free. This is one of the best ways to design your website at a minimal cost, and as we all know, new businesses often don’t have the money to spend on a great web designer. WordPress is so easy to use that even a beginner can design their own website. For many startup businesses, they can’t afford NOT to use WordPress.
It’s Flexible, Customizable, and Ready to Go
WordPress is one of the few platforms that is ready to go, immediately after installation. You don’t have to update it after downloading it, nor do you have to add a lot of add-ons and plugins before you can use it. It’s flexible and customizable for nearly any kind of website. Themes make it possible to use WordPress with almost any kind of business, including e-commerce, photography, and service requiring appointments. Since it’s an internet-based platform, your dashboard will look exactly the same from a computer or tablet to another, so there’s no adjusting to a new website if you’re working from a different location.
It’s Search Engine Friendly and Designed for SEO
WordPress is one of the platforms designed with SEO in mind. It loads quickly, and its framework is easy for search engines to crawl and index. It’s mobile-friendly, so it will display correctly across multiple devices, not just on desktop computers, and the majority of the themes are responsive designs. With options like meta tag keywords, categories, and the XML sitemap, WordPress has made it easy to create a website that can rank high in search engine results. It offers easy navigation for users, along with optimizing your posts, pages, and images for SEO. Social media is integrated into WordPress, so that your content can easily be shared with others.
Offers Themes and Plugins for Every Purpose
Even if you don’t know much about HTML, you can create a website with WordPress. The available themes make it easy to create nearly any kind of website, including e-commerce storefronts, membership sites, blogs, directories, classified ads, question and answer sites, and knowledge bases. You don’t have to know how to create complex business features, such as accepting PayPal payments, because there are plugins for those, along with plugins for just about every aspect of business.
Themes also allow you to change your website design quickly, when you want to change it, rather than having to wait on your website designer to make changes on his schedule. If you are having trouble with something, there’s a huge WordPress community that you can reach out to for assistance. These forums are a great place to exchange ideas and learn new tips.
If you’re not running your business completely on your own, you might want to delegate some tasks to others. WordPress allows for this, with the ability to designate different levels of access to your website. The Super Admin is someone who has access to all features of the website, including network administration. One step down from that is the administrator, someone who has access to the administration features, but not the other features.
An editor is someone who can publish and manage both his and others’ posts, while an author has access to publishing and managing his own posts, but not others’. A contributor is someone who can write and manage his own posts, but cannot publish them. The lowest level of access is the subscriber, who only has access to manage his own profile, and nothing else.
WordPress is one of the most secure website platforms on the internet. It has a built-in updater for security purposes, and can update itself as needed. In addition, WordPress will notify you of any updates to plugins and themes that you are using, so you can update those. Of course, you can also use your own security program for added protection, but you can rest assured that WordPress will protect your information.
It's Ideal for Content Marketing
WordPress was originally created as a blogging site, which makes it the perfect choice for content marketing. Even if your business is not actually a blogging site, a blog is built-in and ready for use with any business website. It’s more important than ever for a business to have communication with its website visitors, and a blog is a great way to open a two-way channel of communication with your readers.
To recap, WordPress is a great platform for launching your first website. It’s easy to use, and it’s easy to customize to meet the needs of almost any business. Best of all, you don’t have to be a technical guru in order to use it and set up your own website. These reasons show why you should consider WordPress as the means of designing your first website.