Imagine this: You’ve been planning to build your own eCommerce website that helps you sell attractive looking stationery products. You know the market is huge and so is its demand. You finally build one at WordPress, add a WooCommerce plugin, and are all set to make good profits.
Even with amazing marketing strategies, you aren’t making sales. What’s worse, people visit your website, and they stay for long, but leaving with no products at all.
This is where you need to ask yourself, “what needs to be done to encourage people to purchase my products?”.
Understand this, building a website is just the starting point. Going forward, you need to have a few tricks or hacks in place to help you capture more leads, boost sales, and keep your customers delighted.
So, if you’ve built your first WP WooCommerce website and made your first few sales, it is time to optimize further. No doubt that you’ll be eager for more — you want more visitors to your site, more leads, and most importantly, more sales. Or maybe you're not a complete newbie when it comes to WordPress eCommerce website, but are looking to take your business to the next level.
In either case, you need to focus on building a dedicated marketingstrategy to increase your WooCommerce sales. Luckily, people have spent years researching things like conversion rate, user psychology, and optimization of the sales cycle. So if you follow these six (6)hacks to increase WooCommerce sales, you should easily be able to take your online business to the next level.
Personalization is the key to a great online experience. If you're able to personalize your user experience successfully, you've already started to differentiate yourself in this age of information overload.
Personalizing your customer’s experience isn’t a complex process. However, it is necessary to understand their pain points and their history as a customer with the brand to add a touch of personalization to their shopping experience.
Now, you can add a customer relationship management tool to your WordPress website to help you collect data on your visitors and customers. This will help you understand the buyer’s persona. Once you get the hang of what they expect from your brand, it will become a lot simpler for you to customize their experience at your website.
You can develop messaging that resonates with their purchase intent and encourages them into taking an action. Plus, such a strategy will help your customers connect with the brand better. Similarly, you can also do simple things like adding the first name in marketing emails or sending special emails on birthdays and anniversaries.
Product recommendations are another great way to create a personalized shopping experience. You can use your customer's previous shopping history or their wishlist as a basis to send them customized product recommendations. A Wordpress live chat plugin is another great way to personalize the shopping experience.
Bundling products is a great strategy to increase your WooCommerce sales. Start by going over past purchases and figure out which products customers are buying together. Another way to figure out product bundling is by joining various social media communities, where your customers are likely to hang out and identify their pain points.
The good thing about bundles is that it makes the customer's work easier and shortens their buyer journey. If you offer a discount on bundles, customers are even more likely to purchase the bundle. Also, try to customize your product bundles so that you can cater to a variety of customers.
Fear of Missing Out (FOMO) marketing is turning out to be a beneficial strategy for brands in this competitive market. FOMO is a rather strong factor in persuading people to buy a product. A small change on your website that creates a sense of urgency (for instance, a countdown timer) can hike sales in a big way. You can have timers signaling the availability of stock, special lightning deals, and even a limited offer with free delivery.
The best way to set up a timer is to use a scheduling plugin; one of the most effective WooCommerce plugins to increase sales. It helps you set a timer on a product or category for a specified period of time; once the time is over, the product gets hidden automatically. You should also use effective email marketing to reinforce the urgency and give customers a feeling that time is running out.
Today, 71% of people are more likely to buy a product online if it comes recommended by others. The best way to build credibility for your brand is to make sure you have great word-of-mouth, and an active social media presence can help you garner that.
Make sure your Facebook page allows recommendations, so customers can leave their reviews. Try not to delete a review unless it's defamatory and always take the time to respond to negative reviews and solve the customer's problem, if possible.
Twitter is another channel where customers usually post their queries and or complaints. Therefore, being proactive on Twitter can help you build strong word-of-mouth and customer loyalty.
If you've noticed, Amazon allows sellers to list the most popular customer questions next to the product, along with answers from customers themselves. Adding these Q&As to your Woocommerce site serves many purposes. These include:
At the same time, they also relieve some of the pressure from your customer support team because they no longer have to answer every basic query. Always make sure that both the questions and answers are written as simply as possible; the customer reading them should feel like you're having a conversation with them. Avoid technical jargon and long-winded sentences as much as you can.
Thinking about adding a live chat to your WordPress website?
Well, I’d say it is high time to add one to your website now!
A good WordPress live chat plugin is a great way to boost your Woocommerce store sales immediately. Once you add live chat to your WordPresswebsite, you will start benefiting in a number of ways. You can respond to sales queries in real-time, making it far simpler for buyers to place orders.
Plus, nothing says personal touch like a reassuring human presence to guide the customer through the entire process.
The tips mentioned in this article are a great starting point when it comes to increasing Woocommerce sales. However, it's important to remember that every time you implement any of these techniques, you should also keep a close watch on the analytics of your website. If there is no discernible increase in sales even after implementing a change, track the analytics and keep making small iterations until you figure out the winning formula.
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