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Optimizing eCommerce Stores

Complete Guide on Optimizing eCommerce Stores with more customer engagement

The founders of eCommerce, namely, Amazon and eBay, rose to power in accordance to the complete buyer autonomy principle. Customers have burden-less power of making a purchase of anything they want, anytime. However, the same as all revolutionary or transformative changes to consumer trends, some adapt while others do not. What is the magic ? This article will discuss on the Optimizing eCommerce Stores properly to be a part of the magic.

Successful eCommerce stores are tapping into the very resource that differentiates them from the brick-and-mortar competitors, and that’s personal customer attention. Regardless if your business is online or in brick-and-mortar locations, businesses could not avoid the relevance in exceeding the astounding high new customer service standard as well as interactive expectations.

Internet shopping these days require as much customer-centric attention as a store clerk would provide at physical locations. Customer engagement is not only critical for establishing your brand on the radars of your prospective customers, but should be implemented as well to through every step of the purchase experience of customers to boost sales conversion.

eCommerce businesses, aside from using the best eCommerce platform, should make customer engagement their priority through each logical step of the interaction between the brand and customers from beginning to end.

Complete Guide on Optimizing eCommerce Stores

eCommerce in the past was deemed simply as another option, an added feature for making things more convenient. These days, however it took the world by storm, and as a matter of fact has turned into an absolute necessity. For a business engaging the services of an eCommerce development company, as well as aiming for a high-end solution, it’s equally important to boost customer engagement to drive sales.

How do you optimize your eCommerce shop with more customer engagement then? Check out this complete guide.

Optimizing eCommerce Stores with more Customer Engagement

1. Value proposition development.

For an eCommerce business, to stay ahead of the competition, it’s important to show customers what makes the products and services better than the rest. A value proposition is paramount to be able to achieve that.

Value proposition has three components:

  • The Offering. What are the products and services that the business is offering?
  • Benefits. How do the goods and services benefit the customers? Can these resolve customer concerns and boost or enhance their situation? The importance of an eCommerce store for consumer is directly connected to how the value proposition is able to answer the queries.
  • The Proof. The proposition must be packed with a proof for validating the store claims as well. It should express in a clear manner what makes the brand better and different from all the rest.

2. Promote and Post videos of Products.

More likely, consumers will purchase something after they see an instructional video on how the product is used first. For instance, consider a jewelry shop or a boutique owner posting tutorial videos on jewelry stacking that are not only entertaining to watch, but also exposes readers to numerous items for sale from the shop. This is one fine example of using product videos in a profitable manner.

3. Reinforce the content strategy.

Besides learning how to build a blog or website that has detailed descriptions of products and services, online business owners should push for creatively, share-worthy and informative content that’s related to the brand, providing true value to the readers.

An alluring content is a great force which drives huge amounts of traffic to the website. Many eCommerce brands use these to direct users to different products available by mentioning some of the items in the Journal content. Don’t forget: Personalize content based on your specific service or product.

4. Mobile optimization.

At this moment, three facts could not be denied. Firstly, people at present are more likely to look for anything on the internet, using their mobiles instead of desktops. Secondly, more likely people would leave a site that’s not mobile-friendly. Lastly, more than half of users of mobiles would not hesitate to leave a site that will load in more than three seconds.

What makes a good mobile website? The eCommerce site should be optimized for mobile users:

Basic Optimization

  • Page speed
  • Hosting speed
  • Responsive design

Home page and Website Navigation

  • Menus should be short and sweet
  • Calls to action should be at the front and center
  • Make it easy to return to the home page
  • Promotions should not steal the show

Website Search

  • Ensure relevant site search results
  • Visibility of site search
  • Implement filters to boost usability of website search
  • Guide users for better search results

Conversions and Commerce

  • Let users buy as a guest
  • Let users explore before making a commitment
  • Click-and-call buttons for complicated tasks
  • Maximize convenience with existing information
  • Make it easy to convert on another device

D5 Creation's WordPress Themes are eCommerce ready by WooCommerce. These are Mobile Optimized. You will find a Mobile Friendly Site without doing anything more with these Themes. Fortunately, these Themes can be found at official WordPress Site as those are WP Approved. These Themes are very user friendly for Optimizing eCommerce Stores easily.

5. Live Chat Support.

What sets back eCommerce is the personal connection between the customers and the person answering questions in real-time. Before, physical shops hold this advantage over online stores, but not anymore nowadays. Becoming more and more popular today are live chats and widgets, which bridges the gap between the business and customers.

Live chats support are convenient, slashes the expenses effectively, boost sales, provides an edge over the competition, and gives direct insight to how customers feel. There should be a chat support team that don’t sound robotic. Instead, it should connect to customers in a warm way. It’s also important to provide helpful chat features, such as popup chat windows, able to request for a transcript of the interaction and change the size of text while chatting.

6. Commitment to provide an Excellent User Experience.

Another thing an eCommerce store should capitalize on to ensure high customer engagement is consumer satisfaction. This primarily means that the site does not only look appealing, but should focus on the following checkpoints as well:

  • Improved search
  • Clear website navigation
  • Easy checkout options
  • Various, flexible payment methods
  • Convenient policy on returns

Aside from these, another critical factor is the cost of shipping. You should state this clearly on the website, along with how fast the delivery would be. Recent studies reveal that almost 90 percent of customers are willing to wait a little longer if guaranteed of a free shipping.

7. Leverage the use of Social Media.

One of the most powerful tools today is social media. When used in the right way, it could boost your eCommerce website’s capacity to engage customers as well as influence the purchasing decisions. Below are things you could to boost an eCommerce site using social media:

  • Posts optimization for social media searches
  • Share the right content
  • Make use of reviews
  • Utilize visual content
  • Add social sharing buttons
  • Followers interaction
  • Consistency at all times


As trends change and the needs and requirements of people continue to evolve, there would be more tips that an eCommerce business could use to drive more traffic to the website, boost sales and drive more ROI. Nonetheless, the points raised above are a great place to get started.

There are instances when a drop in conversion is not about the brand, but about what’s happening beyond your store. Customers may be distracted by something new that your competition is offering. Adjust your marketing campaigns to get those customers back to your brand.

Author : Henrik Adams

Henrik Adams is an eCommerce Industry Analyst, who worked with one of the leading Magento Development Company — Sparsh Technologies. He likes to write about eCommerce development, web development, marketing, sales, and more about current trends.

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