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Mobile App Marketing - D5 Creation

10 Steps to Successful Mobile App Marketing

The pool of newly released apps is expanding considerably day by day. This is why, without properly marketing it, it gets that much harder for your app to be noticed in such a competitive industry. In fact, you should start working on your marketing strategy the moment you begin the app development process itself. That is because many of the discoveries you make in the early stages of the marketing process when you are conducting both market and audience research will help you tailor the app to fit the ever-changing needs of the consumers. This article will show the best 10 Steps of Mobile App Marketing.

Developing and launching an app is already a difficult process, so when you add marketing to it, it can only get more difficult. But to help you out, we have put together this step-by-step guide on how to properly market your app before, during, and after the big launch.

Mobile App Marketing

Pre-Launch Stage

Step 1: Define your audience

The first thing you need to do is have a clear idea about who your audience is, by creating a user persona. If you know who your ideal customer is, it will be much easier to design, customize and market the app, to fit the need of your users.

In order to do so, you need to ask yourself a set of questions about the user’s demographics, interests, preferences, needs and pain points. Put together a list of questions that will help you better understand your audience, such as:

  • What are their age, education, and occupation?
  • What mobile operating system do they use?
  • What type of content do they engage with online?
  • Do they prefer a more formal or informal approach?
  • What is their social and economic status?

Step 2: Conduct market research

After getting a clearer idea about your target audience, you also need to get to know the market and competition for the Mobile App Marketing. Market research will help you determine if there is a demand, and place on the market for your product. While doing this, chances are, you will discover similar products already exists, so you need to focus on what makes your product different from the competition.

Research apps with similar features, read reviews and see what users complain about. This way, you get to know exactly what it is that the audience wants. Launching a product that is almost identical to an existing one is not exactly a recipe for success. Even though your app is similar to others on the market, including some unique features will help to make it stand out.

Step 3: Build a landing page

Limiting yourself to just an app store presence won’t get your newly launched app very far. There is a multitude of apps that are released daily, so getting lost in the crowd is very possible. To better market, your app, consider creating a web landing page, where customers can get a glimpse at what you have to provide. It will impact positively for your Mobile App Marketing. You can use D5 Creation's modern, Responsive WordPress Themes for eye-caching landing pages of your websites. You can find the Demos Here.

You don’t need to overcomplicate things. A simple landing page, that features screencaps and videos from inside the app is enough to spark interest. Make sure to also mention the launch date, so that people know when the app is available for download. You can also invite users to sign up for an email newsletter so that they can be the first to know when the app is launched, or when new upgrades are available.

Step 4: Use social media to its maximum potential

Social media is one of the best ways to create hype and engage potential users. You will want to establish a social media presence way ahead of the launch date, to give people enough time to discover and engage with your app.

Create an account on all social media platforms that your target audience is using (you should be able to determine that when you create a customer persona), to maximize your chances of reaching out to the public. Instagram and Facebook are a good place to start but don’t limit yourself to just those 2.

Post constantly, to build up expectations and engage your audience. Upload previews, demos, exclusive videos, and even contests, and don’t forget to integrate social media into your app as well, so that users can easily share and promote it after launch. Social Media can accelerate the Mobile App Marketing process easily.

Step 5: Put together a press kit

If you want to get the press talking about your big launch, once the date gets closer and closer, start putting together a press kit, that you can easily send to them. This way, they can find information about your app much easier, and you can avoid receiving thousands of questions that are mostly the same.

Your press kit should include a press release, where you talk about the app, screenshots and videos that highlight the best features, a more elaborate app description, as well as company information. You can also give them access to a demo, or beta version of the app so that they can play with it and share their opinion with the public.

Launch Stage

Step 6: Optimize it for App Store

You have probably heard about SEO (search engine optimization), which focuses on ranking a web page or website high in search engine results. But not many people know about ASO (app store optimization), which does almost the same thing, but in app stores.

To make it easier for people to discover your app, and achieve organic growth, you need to ensure your app store listing is optimized. This means using the correct keywords in the name and description of your app. App icons, as well as screenshots and reviews, need to be high-quality and interesting as well.

Step 7: Focus on building your in-store ratings

Getting as many positive reviews as possible from the moment your app gets released is very important, in order to get organic downloads and gain more visibility in the app store. Ask friends and family to download the app and post a good review, as well as your newly developed community, either through social media or email newsletters.

Be careful, though, because users can spot fake reviews form miles away, so even if you ask people you know to write a review, make sure their opinion is genuine. You have nothing to gain from a 5-star app with impeccable reviews if users download it and see an abundance of bugs or issues that need fixing.

Step 8: Try to get featured in in-store editorials

Most app stores have some sort of a “Featured” section, where editors select a few apps they like and showcase them, either in a top or with a brief description. Apple’s App Store, for example, has a “Today” section, where they post all kinds of reviews, information about newly-launched apps, or reviews.

Each day, a new app gets tested and reviewed by a team of curators at Apple and gets featured in their “App of the day” article. They receive a tremendous number of pitches, but if you manage to come up with a convincing one, your chances of getting featured are that much higher.

Post-Launch Stage

Step 9: Continue engaging users

Even after your app has been launched, you need to continue engaging users, either through social media or from within the app itself. Continue posting on social media, ask followers to also post reviews about the apps, or features they like using, to boost engagement and also expand your reach.

In-app, you can boost engagement through push notifications, in-app messages, discounts, and reminders. Mobile users expect developers to understand their needs and tailor their content, as well as ads, to be relevant to them, so make sure you segment your audience accordingly.

Step 10: Read and respond to feedback

In the immediate period after the big launch, feedback plays a very important role in the way people connect with the product. Encourage users to send feedback through in-app messages and popups, then make a habit in reading and responding to as many of them as you can. When asking for feedback, make sure you do so in a natural way, so that it adds to the user experience and does not disturb them.

While no one likes to receive negative feedback, try not to be too aggressive when that happens (and it will happen, believe me!). If a user complains about a feature, try to understand their point of view, and reassure them that you are doing the best you can to provide them with outstanding user experience.

Developing an app is no easy job, but if you don’t market it well, then all your hard work risks going to waste. From the moment you start working on the project, up until the moment you release it, and beyond, marketing your app is a task that never ends. This is why you need to develop a strategy that will help, even after months or even years since the launch, your app keeps getting better and better, and constantly attracts new users.

Mobile App Friendly WordPress Themes by D5 Creation

We believe that these 10 Mobile App Marketing Steps will help you to plan your business and website. D5 Creation is one of the leading WordPress Themes developer for Personal to Corporate Websites. All of the are Responsive, they are Mobile Friendly. You need not script separately for your Mobile Apps operation and your security concerns will be reduced for Mobile Apps if you use our Award Winning WordPress Themes for your Websites. You can find the Free Versions of those Themes at WordPress.org.

Author : Daniela McVicker

Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She contributes to TopWritersReview and other websites where she shares her experience and helps marketers make their names in the online world.

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