Whether you are a passionate blogger by profession or work as a web or graphic designer for multiple clients at once, promoting your brand and business online is highly important. Your livelihood, popularity, and number of incoming projects will often depend on whether or not you abide by the current SEO trends. SEO Friendly Content is very important for your site and brand.
According to 99 Firms, SEO can improve your conversion rates by 14.6% if done right, with content creation leading to a 434% increase in indexed pages as opposed to websites without active content publishing. Just because you offer high-quality web development or graphic design services doesn’t mean clients will find you easily without SEO in place. With that in mind, let’s take a look at how you can create SEO Friendly WordPress Content through several simple steps in order to drive your engagement and conversion numbers upward.
Before we dive any further, let’s discuss SEO and what it stands for in the context of WordPress content creation. Search Engine Optimization (SEO) is a global ruleset put in place by Google in an attempt to filter out spam and plagiarism out of search engine result pages (SERP). SEO features a constantly-changing set of rules including keywords, keyword density, formatting, multimedia optimization, etc.
Depending on your niche and the target audience you aim to attract, you should apply different variables and SEO trends into your content. In terms of WordPress content creation, SEO can be applied quite easily thanks to the CMSs' intuitive and approachable UI.
Traditional WordPress content creation can be enhanced if you place SEO high on your list of content optimization priorities when writing or otherwise creating new content for your website. This makes the combination of SEO and WordPress a winning one for both experienced bloggers as well as design and development professionals looking for a way to put their name out there.
With the basics out of the way, let’s go further into why you should integrate SEO into your WordPress content creation activities. While SEO is important enough to discuss, what makes it essential for content publishing and optimization? According to Social Media Today, 51% of all web traffic comes from organic search, with 45% of companies stating that SEO is highly integrated into their content marketing strategies.
As we’ve previously mentioned, SEO is used by popular search engines such as Bing, Yahoo and Google itself to provide users with relevant and original content without spam or plagiarism. Applying SEO to your content will bring numerous advantages to your business’ online presence as a whole, including but not limited to:
Now that we have a clearer understanding of what role SEO can play in content creation, we can turn to the “how” of the process itself. Content creation processes should always begin with your choice of topics to tackle in the near future.
It can be highly beneficial for your search engine ranking if you choose topics based on SEO keywords that are currently trending in your niche. For example, if you work as a “graphic design professional” and want to attract traffic to your blog, your set of content topics can look like this:
As you can see, the pattern of including your keyword of choice into the topic’s title is extremely important for SEO. Start your content creation process with SEO keyword searches and your website’s performance will spike as a result.
While it may seem counterintuitive to create content which can be skimmed by readers, this will happen with or without your consent. Simply put, readers spend very little time going through each link in their SERP before they settle for the perfect result.
In order to place your content high on the relevancy list, you should make sure that your subheadings complement the title you’ve previously created. Subheadings should be informative, ask important questions and offer a brief insight into the content that supersedes them. This will allow readers to skim through your links quickly before they settle on whether or not your content is good enough to read through and through.
Once you start posting content more frequently, you should make use of older posts and links as much as possible. Internal link building will allow you to not only increase your SEO ranking but also offer added value to your readers.
However, it’s important to strike a balance between internal and external links in your content. Avoid overstuffing your content with internal links while neglecting to offer outside opinions, case studies, and statistics published by authority websites in your industry. This will keep your readers engaged with the website for much longer, offer native ad opportunities and ensure that no content ever goes to waste over time.
Multimedia content is an unavoidable and highly-suggested addition to any blog or website, especially if it revolves around the web or graphic design and development. Content types such as images, videos, audio discussions, animation, and infographics all serve to complement written content.
However, the more multimedia you add to your WordPress website, the slower and more complicated it will become for readers to access due to technical reasons. High-quality images and videos require stable bandwidth and good processing power on the part of your readers, effectively making your content unavailable for a large percentage of potential leads. To avoid this, you should optimize your content for higher accessibility through compression, alternative text tags and low-bandwidth alternatives to the information they contain.
Social media platforms have become an essential part of modern society. Their inclusion in your SEO efforts will increase the likelihood of attracting a sizable audience through platforms such as Facebook, Twitter, and Instagram. This can be done in several ways, most notably through the inclusion of social media sharing icons on all of your pages.
You can include calls to action or links to your social media pages in order to increase the chances of social media content sharing even further. Make it easy to share content from your WordPress website to social media platforms with as few clicks as possible. It will ensure that people share your posts and links with their social circles in an attempt to lead them to your website and increase your traffic.
Lastly, one of the most essential aspects of WordPress content creation comes in the form of proofreading and formatting. We are all guilty of writing without glancing at past paragraphs before the time to publish the content piece comes around.
Whether you use a local text-editor or the CMSs own content creation tools, it’s important not to publish content with poor spelling or grammar mistakes still present. Make sure to go through your writing “by foot” and look over each sentence in terms of spelling, proofreading, and final formatting into paragraphs and subheadings. This will not only increase your SEO ranking but also help you build a professional reputation as a reliable source of online content.
Even though SEO may be a global ruleset for content optimization which adds another layer of complexity to content publishing – it makes sense in practice. Applying SEO to your content will not only help you eliminate mistakes in writing but also help you rise above businesses that rely on spam content to attract leads. Create a content production system that suits your interests, resources, and affinity toward writing and you will easily attract a respectable audience to your website.
We believe that this article has covered almost all importance of SEO Friendly Content, basically SEO Friendly WordPress Content . You may know that all of the D5 Creation Themes are SEO Friendly. Those Themes have FREE Versions, too. You can find tons of Articles in our Blog/News Section for SEO, Site Optimization, Speed, Security, Customization and various other topics.