If you've been associated with the web world, then you'll most likely be aware of the Google latest mobile-friendly algorithm update, according to which a site's mobile-friendliness will be used as a ranking signal. This clearly suggests that not having a mobile-friendly site can impact your search engine rankings. And in the case, you're running mobile-friendly sites, then Google will give your website a boost in search ranking.
Essentially, making websites optimized for mobile devices has become a need that can't be ignored, rather than just a passing trend. With a continuously growing mobile market, having a WordPress site optimized for mobile devices can help boost your business. Through this post, we'll discuss about some of the most commonly preferred ways to make your WordPress powered site or blog optimized for mobile devices.
Well, the very first thing, you'll need to pay attention to is the number of mobile visitors that are actually accessing your site. Put it simply, you need to evaluate how much traffic you're getting from mobile devices. You can do so, by installing the Google Analytics tool on your WordPress site. However, to use this tool, you'll first need to create a Google account.
With the help of the Google Analytics tool, you can track mobile traffic based on 3 web properties, such as:
Once you've installed the Analytics tool, you just need to enter some basic website information to get started. And then, Google will provide you with a tracking code that needs to be added just before your site's closing tag.
When using any standard WordPress theme, you'll have to create a child theme, and place the code in your theme's header.php file. But in case, you're using an advanced WP theme, then you'll get an option to add the tracking code within your settings area.
This is the most common and recommended way that can help you come up with a mobile-friendly WP site. Luckily, there are a dozen of WordPress mobile themes available online – both as free and premium themes – that provide consistent design regardless of whether your site is accessed on a desktop or mobile device. However, choosing an appropriate theme among the sea of options can be difficult and time-consuming at the same time.
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Even if you're running a mobile-optimized/responsive WordPress theme, it is important to test whether it works well on mobile devices or not. Probably, you'll decide on testing your site on different mobile devices, however, it is practically impossible to test your website on the number of devices available in the market.
Moreover, all users can't afford to purchase a host of Smartphones and tablets to test their site. Thankfully, simply setting up a testing environment on your desktop or MAC system can help you test your mobile site without having to use a variety of mobile devices.
Below is the list of some of the most popular choices (i.e. testing environments), available for WordPress:
If you're already running a responsive WordPress theme that isn't truly responsive, then instead of throwing out the theme, you can make it more optimized for mobile devices using the following techniques:
Define Media Queries
You will get access to CSS file (i.e. a stylesheet) on installing any responsive WP theme. The stylesheet can be used for your site's desktop and mobile versions. But, since the default stylesheet will vary depending on the screen size, you'll have to make sure that it adjusts to standard screen sizes. For this purpose, you just need to specify the maximum width to “320px” using the line of code as follows:
@media screen and (max-width: 320px)
Note: You can even change the max-width to 48px/780px/1024px screen sizes.
Create Fluid Images
You'll often stumble upon sites that boasts a responsive layout, but doesn't contain fluid images. In simple words, even though, you've a responsive theme the images within the theme might not be responsive. And so, to make your design truly responsive, you'll need to make the images responsive as well. For this, simply assign relative units to your website images than absolute pixel dimensions. And, the best way to do so requires setting your image's max-width at 100% using the following line of code:
<img style="max-width: 100%; height: auto;" src="testimg.jpg" alt="This is a test image" />
Adjust the Size of Your Text
Lastly, you can choose to adjust your text according to the screen size. This is usually the case, when the text of your site appears to be big when viewed on a small screen device. So, you'll have to make the size of your text, adjust to the device's screen size with the help of below given code snippet:
Almost everyone is aware of the increasing popularity of mobile devices compared to desktops for browsing the web – on the fly. And thus, making your WordPress sites mobile-friendly can help you boost your business, eventually helping you generate good revenue. This p" is a name you can trust for ost will provide you with some simple ways that will help in making your existing WP site optimized for mobile devices.